Recommended Procedure For Essay Writing - 1244 Words

logically; evaluating and explaining complex material to others. Recommended procedure for essay writing Many books have been written on the subject of essay writing. You should try to read some of this to improve your essay writing technique; however, here is an outline of how you can tackle an essay assignment †¢ Unpack the question: Read the essay questions carefully, underlining key words, and considering carefully what the lecturer is really asking for in the essay. Pay attention to words like ‘describe’, ‘evaluate’, ‘critically analyze’ and so on. †¢ Gather data: Use the library and the internet judiciously to supplement your lecture and tutorial notes. Do not overload on data- large quantities of information can be difficult to†¦show more content†¦(Never introduce a new point of explication in the concluding paragraph- first and last paragraphs frame the essay’s explication or argument.)Most student essay writers find that once they have formulated their thesis statement, it is easiest to write the middle paragraph first and the introduction and conclusion last .Edit and proof-read: when you have finished drafting your essay, carefully check the spelling , grammar ,and expression (it saves time to draft your essay directly on to your computer and use its checking tools).Also check for typographical errors and any points which may confuse your reader(remember : she/he is not a mind-reader but has access only to what is written on your paper).Use the essay checklist and make necessary changes to your essay . Academic writing practices Non-discriminatory language Curtin University is committed to eliminating discrimination and therefore insists on the use of non-discriminatory language regarding sex, race; ethnicity ; disability and age is also the conversion in academic writing .Sexist language can be avoided by using aShow MoreRelatedEssay on Irregular Spelling Lesson Activity1668 Words   |  7 PagesELT: Task 12 GENERAL INFORMATION | Lesson Title amp; Subject(s): Expository Writing Lesson / Language Arts Topic or Unit of Study: Expository Writing Lesson: Informing the reader of a topic that would include facts, such as book reports or research reports. Grade/Level: Third Instructional Setting: Third grade classroom will be seated at their individual desks for presentation of expository writing, guided practice, and independent practice. STANDARDS, GOALS AND OBJECTIVES | Read Moreuna‚Äà ²ÃƒÅ Ãƒ ²ÃƒËœ1561 Words   |  7 Pagesrefining your English writing, reading, oral and analytical skills. The EAC150 subject outline is available at http://els.senecac.on.ca. This addendum is your guide to the subject requirements and activities in my class. Texts and Materials Kanurkas, Irene and Darrell Nunn. An Anthology of Readings for College English Online. ISBN 017641579-3 A good quality English-language dictionary such as the Oxford Canadian Dictionary A good quality thesaurus (optional but strongly recommended) A folder/portfolioRead MoreHi How R U Guys1542 Words   |  7 PagesMATERIALS Engkent, Lucia. Skill Set: Strategies for Reading and Writing, 2nd ed., Oxford, 2011 ISBN 978-0-19-544169-7 * All students are required to use the following Research Guide for their assignments: * Seneca Libraries. Guide to Research and Citation: MLA Style. 3rd ed. Toronto: Seneca College, 2010. Print. * A good quality English-language dictionary (The Oxford Dictionary and the Longman’s Dictionary are recommended.) * A folder/portfolio to keep all your work throughoutRead MoreCryptography1082 Words   |  5 Pagesdistributions, hypothesis testing, confidence intervals and correlation. This is a writing intensive course in which students write essays totaling 1200 word (minimum). Students’ essays must be maintained in a folder and may be used for college assessment purposes. Required Text and other Materials: Stat Basics by F. Selcen Kilinc, second edition. Besides the text, a graphing calculator is strongly recommended, preferably a TI83 or TI84. Course Learning Outcomes/Objectives (from the OfficialRead MoreReflection On My Work Progress1613 Words   |  7 Pages Reflection On My Work Progress Writing has always been challenging for me because of the complexity of multiple rules. On the beginning of the semester I constantly worried about the structure of my writing and its overall material. In high school it was important for me to complete my essays by answering the questions that I was given, but in college, students go more into depth such as focusing on grammar, and well structured ideas that flow along with rich analytical content. After I was givenRead MoreThe Importance Of Plagiarism1425 Words   |  6 Pages(1972, p.926) defines plagiarism as taking and using â€Å"another person’s (thoughts, writings, inventions†¦) as one’s own.† When people plagiarise it shows a dishonest work ethic and it lowers the academic standards of the institution. This is why colleges check for plagiarism. The percentage of plagiarism can be found on any essay or project submitted by any of the students. This is to keep the academic integrity of the college preserved. (Athlone instituteRead MoreManipulating Mind-Mapping Software to Develop Essay Writing1665 Words   |  7 Pagesexperiences through writing. He mentions that ancient people were fond of writing stories, events, habits, or situations related to them on the walls of caves and temples. It could be said that it is a natural human desire and tendency toward drawing shapes and lines on some materials surfaces. One can observe that young children are driven to leave written marks with pens, pencils, markers, pieces of coal, or even lipsticks on walls, furniture, or bathrooms. Academically speaking, writing is one of theRead MoreAssistive Technology842 Words   |  4 Pageslanguage games generated by the ABCya.com Website, more specifically, â€Å"Refrigerator Magnets† for Ms. Smith’s first grade learners. Although the student subjects of the lesson were generally familiar with Website, they were not accustomed to the procedure of logging on as a group and following the lessons on their Chrome books while the video presentation was played on the interactive-whiteboard. The learning video, as discussed in the previous sections targeted adults, eager to learn; the teachingRead MoreHow Plagiarism Affect Student s Life1270 Words   |  6 PagesGenerally, plagiarizing is explained as peering other author’s opinions. It breaks the rules of conventions such as originated text and author’s thoughts. Also, plagiarizing lessens the author’s security to hold their property. So, plagiarized essay is not writer’s own possession (Nall, Gherwash, N.D). On the other hand, many students resort to misconduct. This can be resulted in punishments if they would not stop using doing it. A consequence of unconscious work encourages them to viewRead MoreIb Internal Assessment Guide1130 Words   |  5 Pagesrequired format for the written report below. Title page Acknowledgments Contents page Executive summary (Maximum 200 words --- write last—this word count is not included in the 2,000 max for the report.) *Introduction *Research question *Procedure or method *Main results and findings *Analysis and discussion *Conclusions and recommendations (Do NOT add your own opinions/recommendations until the conclusion!!!) Bibliography and references Appendices The 2,000 words does not include supplementary

Learning How to Fear in Popular Media Essay - 652 Words

Popular media is known for reproducing gender ideologies via lyrics and music video productions. P.I.M.P (Remix) reproduces patriarchal gender ideologies both lyrically and visually. However, the production has incorporated a pimping is fun and prestigious theme that trivializes crime, and does not elicit a fear of crime. This paper will primarily focus on Randol Contreras article Damn, Yo-Whos that Girl? to elaborate on the male dominant gender ideology expressed in this prompt. The music video begins with 50 Cent in the company of women in lingerie. In addition to the lyrical hook, the theme has been firmly introduced where 50 Cent is the dominant male figure because he is a pimp, while his female company is playing the gender†¦show more content†¦50 Cent plays the same role because he reveals that he does not actually care for shortys sexuality; but just wants to use her to make money. This is visualized as 50 Cent leads the way while his women follow him submissively. In conclusion, this prompt reproduces male dominant gender ideologies. The following scene takes place at the Headquarters Pimp Legion of Doom, where there is a room full of pimp, with Snoop Dogg being the chosen one, Big Jeffery. This situation involves some sort of a trial that 50 Cent must pass to be a member of the pimp legion of doom. Initially, 50 Cent is considered to be fresh game to the table, due to having a uniqueness to him because he dont drive a Cadillac, he dont got a perm. However, 50 Cent elaborates that he has achieved fast progress because of this unique lifestyle and his magic stick, a symbol of power and skill. In terms of gender ideologies, this scene suggests that masculinity is attained based on the Code of the Street theory. Basically, 50 Cent has proven that he does not have to fit in to be a successful pimp and this is a way of commanding respect from the pimp legion of doom. Furthermore, 50 Cents uniqueness is his representation of masculinity has gotten hi m respect and protection. Opposing perspectives may find this prompt inappropriate because it encourages the gender ideologies that women are tools to beShow MoreRelatedSexting As A Teenage Moral Panic1480 Words   |  6 Pages Snapchat Sexting as a Teenage Moral Panic Social media has become an outlet for teenagers to communicate constantly, monitor each other’s lives, and control what they want others to see. As social media is becoming more and more popular, more teenage moral panics are occurring. A moral panic is defined as the â€Å"fear of a new technology’s or cultural form’s negative impact outside of parental control.† (Jackson) Throughout these past few years, there have been an endless amount of teenage moralRead MoreNegative Effects of Popular Media1678 Words   |  7 PagesNegative Effects Of Popular Media On Society’s Views of Disabled People Social Therapists teach that much of what we learn is the result of observation, in which we pay attention to what people do and say, and notice the consequences of their behavior. Also, Richard MacCann shares that â€Å"the best method to begin [sic] discovering the truth about something is to observe that thing and the circumstances surrounding it†. The latter, however, certainly appears to be lacking in popular media’s portrayalsRead MoreSocial Media And The Classroom1018 Words   |  5 PagesSocial Media in the Classroom With the advancement of mobile devices, social media has become ubiquitous that it has significantly changed the way people communicate. It has helped connect people with each other instantly, anytime and anywhere in the world. It also has changed the way news and other literatures are created, shared, and consumed. Some colleges and even employers look at a candidate’s digital presence. There is no part of life that social media does not touch. Social media is everywhereRead MoreThe Effects Of Media On Fear Of Crime1488 Words   |  6 Pagesthe Media Numerous studies have been done investigating fear of crime and causal links (Dorfman and Schiraldi 2001; Gerbner and Gross 1976; Hale 1996). However, few empirical studies have been done that examine the effects media has on fear of crime (Chermack 1994). Media is defined as a manner in which we can access information and news through technology (Gillium 2000). This might be on television, radio, newspapers and magazines, and other online sources. Studies have found that media is dominatedRead MoreTeaching History in Schools Depends on the Source1073 Words   |  4 Pagesreceived through media outlets, technology or just outside the educational system. Maybe it is due to the students’ perception that anything taught at school is going to have a bland and ‘boring’ element towards it, that the classes are not fun but only cutting into the time they could spend socializing or using technology. Maybe those students that find history interesting outside the academi c level openly engage in those historical fiction and films, feeling more in control of their learning or the informationRead MoreThe Importance of Academic Freedom Essay728 Words   |  3 PagesThe Importance of Academic Freedom What is academic freedom? Some might say, but really without even knowing it everyone with a social media profile if proof that academic freedom is alive and well. Academic freedom gives everyone the right to express their views in speech, writing, and through communication without fear of prosecution, unless the rights of others are violated. There are many elements of academic freedom such as; principles of academic freedom, electronic communication and academicRead MoreThe Prepper Movement: Is Prepping a New Trend? Essay1428 Words   |  6 PagesPrepping a New Trend? Today, Americans who fear scenarios such as an economic collapse, a nuclear war, an EMP, or a natural disaster continue preparing themselves for, â€Å"the end.† There are people who believe â€Å"The Prepping Movement† is a new Trend. If we look back to October 29, 1929 which is considered today, â€Å"Black Tuesday,† when the stock market crashed and caused the Great Depression. American’s responded in panic, rushing to the banks still open in fear of losing their life savings. The effectRead MoreEffects Of Stereotyping In Schools1122 Words   |  5 Pagesmatter their gender, color, religion, political view, or how you act. Stereotyping is labeling someone because of who they are or what they do. Stereotyping places negative views on groups and people. I am going to give you some information about how stereotyping effects high schools in today’s society. In schools’ you have â€Å"the loners,† â€Å"the jocks,† â€Å"the ne rds,† â€Å"the mean girls,† â€Å"the losers,† just to name a few. Stereotyping can affect how a person sees himself or herself, and it can affect a student’sRead MoreSmart Phones And Its Effect On Our Lives Essay935 Words   |  4 Pagesup how to use it on Google. Smart phones are a new technology relative to the days where paper was the newest and hottest thing. People had to solve problems and develop new inventions without the phone in their pockets. Smart phones have caused individuals to recede into themselves and become self-involved. Snapchat, Tumblr, Pinterest, Instagram, and other forms of social media play a huge role in the daily lives of those who have an addiction to their cellular devices. In the social media realmRead MoreThe Pros And Cons Of Video Games1272 Words   |  6 PagesIn â€Å"Violent Media is Good for Kids† Gerald Jones states that shielding children from violent culture prevents them from understanding their emotions, and the world around them.He states that children need violent media because it allows them to meet their emotional needs by giving them a healthy outlet for their rage.It also gives them a way to not feel powerless in the face of real-world hardships, however, Jones does not completely condone all forms violent media, but he believes fearing it causes

Murder Capital Of The World - 1794 Words

In a period of four years one metropolitan city experienced a 1,000 percent increase in homicides. Steven Dudley and Elyssa Pachico report that there was an astounding 3,000 murders reported in 2010 compared to only 300 murders in 2006. The statistics dubbed Ciudad Juarez as the murder capital of the world during these years. The ongoing war between the once dominant Juarez Cartel and the current reigning rival Sinaloa Cartel spurred the homicide rate in this crucial drug trafficking route. Recent speculations are that the Sinaloa Cartel led by Joaquin â€Å"El Chapo† Guzman Loera has surpassed the waning Juarez Cartel and taken control of Cd. Juarez’s territory (Shoichet). Just like both groups are to blame for the colossal amount of murders so can the shift in power and dominance by one organized crime group in the area could be accredited the dramatic decrease in violence. Crime in this border city which neighbors El Paso, TX has had a sharp decrease in killings. Jul io Castaà ±eda, a Chihuahua state spokesman, reports, â€Å"So far this year (2015) there have been 89 killings† (Valencia). Fighting organized crime will always be an international challenge, but the war against organized crime in Mexico and along the border with the United States needs to be approached differently than it has been in the past. The high demand for illicit drugs in the United States needs to be minimized, the supply of weapons flowing south to arm federal law enforcement agencies in Mexico needs to stop,Show MoreRelatedAn Examination of Capital Punishment Essay1389 Words   |  6 PagesCapital punishment also known as the death penalty is when a person who has been convicted by the court of law can be sentenced to death. This occurs when a defendant is being tried with a criminal offense; such as the conscious murder of a peace officer on active duty, or a federal agent. This punishment has been a constant debate throughout our history. People claim it to b e unjust or a cruel and unusual punishment, while another part of our population claims that this consequence is not used enoughRead MorePersuasive Essay On Capital Punishment1414 Words   |  6 PagesCapital punishment is a heated topic in today’s America. Capital punishment is the repercussion of a capital crime; most capital crimes committed in America are murders. The crime of murder can be punishable by the death penalty. A great way to stop future killing from happening is capital punishment but it is only currently allowed in 32 of the 50 states. Murder in America is at such a high rate that there needs to be something done to help stop the climbing rate. In Edward Koch’s essay â€Å"Death andRead MoreEssay on Ethical and Historical Analysis of Capital Punishment1545 Words   |  7 PagesCapital Punishment â€Å"[dates] as far back as the Eighteenth Century B.C. in the Code of King Hammaurabi of Babylon, which codified [Capital Punishment] for 25 different c rimes,† so it is no surprise that it is still used today (â€Å"Early Death†¦Ã¢â‚¬  1). In the U.S, Capital Punishment has been legalized in 32 states since 1996. Capital Punishment is not as inhumane as it sounds; it is limited under the 8th amendment in the U.S. Contrary to most beliefs, Capital Punishment is not used on every case of rapistsRead MoreEssay on Capital Punishment1121 Words   |  5 PagesCapital Punishment Capital punishment should be legal in all of the 50 United States of America. I do not believe that people who commit horrific crimes should locked up to live an almost luxurious sentence, they should be killed! There are many reasons why hard criminals should be done away with. This essay will reveal some of my personal reasons why as well as reasons we should support capital punishment in the United States. According to www.Derechos.net, â€Å"Capital punishment is theRead MoreCapital Punishment Essay666 Words   |  3 PagesCapital Punishment A thirty-five year old white male kidnaps and rapes two sisters, one nine years old and the other twelve. The man then brutally murders the two sisters, letting one watch as the other one was killed. The man leaves the bloody and beaten girls dead on their front porch. Does this man deserve to die? Capital punishment, if applied in this hypothetical situation, would serve its purpose in getting retribution for this crime. Capital punishment is a controversial subjectRead MoreTaking a Look at Capital Punishment1003 Words   |  4 PagesCapital punishment is a topic highly debated upon. For years the court systems have been debating whether the criminals deserve this strict punishment or not. However, despite the verdict from the judge, people have still been divided on whether capital punishment does more harm than good. A major subject that comes up is if the government has a justifiable reason for killing convicted people. Some only look at the negative but there are plenty of reasons why this is a positive action. Capital punishmentRead More The Ethics of Capital Punishment Essay1125 Words   |  5 PagesThe Ethics of Capital Punishment Ethics is the study of standards of right and wrong; that part of philosophy dealing with moral conduct, duty and judgement.[1] Capital Punishment is the death penalty for a crime.[2] The word capital in capital punishment refers to a persons head as in the past; people were often executed by severing their head from their body. Since the early 1800s, most executions have resulted from convictions for murder. The death penaltyRead MoreCapital Punishment1534 Words   |  7 PagesThe death penalty has been around for many centuries and will probably be around for many to come. Although some citizens feel capital punishment is ethically wrong, it is necessary in today s society for various reasons. Society must be kept safe from the barbaric acts of murders and rapist, by taking away their lives to function and perform in our society. Most criminals don t take into account the results of their actions. If a person intending to commit a crime, sees another criminal put toRead MoreCapital Punishment : Imposition Of A Penalty Of Death By The State Essay1271 Words   |  6 PagesCapital punishment: Imposition of a penalty of death by the state. Capital punishment has been widely practiced ever since ancient times, as far back as 1500 B.C. From the fall of Rome to the beginning of modern times, capital punishment has been practiced all over the world. However, the problem in the justice system is that the death penalty can be wrongfully applied. This is rare but it does happen, the falsely incriminated is sentenced and executed. It is important that the government stillRead MoreIs Capital Punishment Immoral? Essay1525 Words   |  7 PagesIs Capital Punishment Immoral? In a Kantian world with moral laws, capital punishment does not seem to be a theoretical solution for punishing murders. But when someone does commit murder those individuals render their rights, and henceforth would acknowledge their action with consequences, such as capital punishment. Jeffrey H. Reiman presents various arguments against the use of capital punishment with no adequate evidence of effectiveness, but I disagree. Capital punishment is a reasonable

Personal Narrative The Peer Mentoring Teacher - 1394 Words

Tell us about an experience, in school or out, that taught you something about yourself and/or the world around you. ...no man can sincerely try to help another without helping himself. This quote by Ralph W. Emerson echoed by our Ms. Marino, the Peer Mentoring teacher, inspired me to regularly volunteer as a tutor and to try to embody this in my actions and my words. At first, I did not truly believe that helping myself would help others. After all, how could I help myself when I guide others on simple homework that I have done before? This mindset changed 180 degrees when I was encouraged to become a peer mentor by this teacher. I was given the opportunity to be a mentor to several students struggling academically and socially in the†¦show more content†¦Compared to the coding I had learnt before, this was an entirely new world for me. Through the internet I managed to learn new concepts such as JavaScript, how to use the bash command line, and find a template for the script I planned to use on the Raspberry Pi. We managed to complete our project on time in the end. Ultimately through this project I obtained valuable experience and the realization of my passion for engineering. Explain how you responded to a problem and/or an unfamiliar situation. What did you do, what was the outcome, and what did you learn from the experience? In my spare time, I enjoy baking. When I first embarked on the journey of baking, my parents wanted me to bake a cake for a dinner party. Eager to please my parents and relatives, I immediately agreed. After all, baking a cake wouldn’t be too hard, right? Following a detailed recipe from a cookbook, I learned the basics of how to mix the ingredients and how to decorate a cake. The instructions were simple to follow. Nonetheless, my effort turned to waste. I felt shocked and disappointed. The expected soft cake came out hard and stuck to the pan. I was frustrated, but that wasn’t enough to make me give up. After another failed attempt, I decided to search the internet and watch some videos on cake-baking. After I noted the steps used, I baked again, this time using some of their techniques. Finally, a spongy cake came out. Throughout the process of baking a cake, I learned thatShow MoreRelatedLeadership For Leaders And Followers And Styles923 Words   |  4 Pagesand th e Hare,† and â€Å"Rudolf the Red Nose Reindeer.† To name a few. Nevertheless these narratives have different story lines; they totally appear to concentrate on a parallel subject. The theme of each plot is that no matter how sluggish, fragile, or underprivileged you might be, if you apply yourself, your spirt and your mind to something, you’ll be stunned at what you can achieve. In all three of these narratives, an outwardly fragile individual is compelled to go challenge an extremely tougher individualRead MoreSop Essay Examples824 Words   |  4 Pagesvisiting lecturer with universities, colleges and schools. Working with academic researchers, undergraduate and postgraduate students at the University of Arts London, Goldsmiths and Royal Holloway, University of London including tutor and student peer lead reviews and discussions of student project work, mentorship and portfolio development. Furthermore, as a workshop leader working on educational outreach projects with charities, cultural institutes, museums and NGO’s. Facilitating social projectsRead MoreProfessional Development Training Framework For Students1343 Words   |  6 PagesProfess ional Development Training Framework WRiTE BRAiN offers a vast menu of staff development opportunities for all types of education communities: school day professionals, after school instructors/facilitators, charter and independent school teachers, community leaders and parents. Our goal is to provide seamless support on an ongoing basis to ensure the success of WRiTE BRAiN in your school or program. Our educational services are customized to the needs of your class and students. We offerRead MoreMy Vision And My Original Vision Essay1131 Words   |  5 Pagescourses. Deciding on my secondary emphasis was a difficult process, but once I began thinking about English as my secondary emphasis, my excitement over the possibilities was rekindled. During EDUC 800: Ways of Knowing, I read several articles on narrative research that affected me greatly. I was not aware of how my interest in conducting research and my love of nonfiction writing could be combined with my desire to give voice to the voiceless. Numerous faculty took note of my interested and showedRead More Gender Stereotypes in Science and Technology Essay1634 Words   |  7 Pagesby their peers will be discouraged from engaging in activities that perpetuates that image of them. If these activities include playing with legos and building forts, then women who may otherwise have gone into technological fields like engineering and computer science will be deterred by the fact that these fields are sterotypically male. An initial literature search yielded disappointing results. The articles which I found fell into basically two categories: first-person narratives about growingRead More2010 Secondary Education Curriculum in English6955 Words   |  28 Pagesteaching-learning process. The results of the evaluation of the implementation of the 2002 Basic Education Curriculum were likewise considered in the review of the curriculum. The findings and recommendations (see Annex A) guided the training of teachers and the capacity-building of school heads in managing the pilot test of the curriculum in 23 secondary schools nationwide. The Process The refinement of the curriculum followed the Understanding by Design (UbD) model developed by Jay McTighe andRead MoreAssignment - Knowledge Management11898 Words   |  48 Pagesuse, and how to use] 18-20 After Action Reviews 21-22 Best Practices 23-25 Communities of Practice 26 Co-op Internships 27 Expert Interviews 28-29 Job Aids 30 Knowledge Fairs 31-32 Learning Games 33-35 Mentoring 36-37 On-the-Job Training [OJT] 38-40 Storytelling 41 Training 42-46 Addendum #1 [Using a Knowledge Loss Risk Assessment – Metrics – to Identify Positions Key to Organizational Goals and Objectives] 47-48 Resources IntroductionRead MoreRelating Erikson’s Eight Stages to My Life Essay2238 Words   |  9 Pagesto others in their peer group turn out favorably for them. If these comparisons tend to be unfavorable, then children will develop a sense of inferiority. This stage is most effectively resolved by a child having success in school or in activities that are important to them, like being a good baseball player or being good at art. If a child in this stage can not identify skills and activities they can successfully accomplish compared to their peers, their parent or teacher might need to stepRead MoreAnalysis Of Our Leaders Are Just We Ourself 1844 Words   |  8 Pagesthe many ways they do this by hosting many events such as Black Wednesday, Peer Mentoring Programs, the Howard Exchange Program, The Blackboard Resource Calendar, Kwanzaa, Black History Month. When speaking with one of the executive coordinators, she expresses that â€Å"it is the responsibility of AASD to put on fun activities which allows black people at Cal to enjoy and encourage one another†. It is important to develop personal ties within the black community so that you will not feel isolated and aloneRead MoreConstructivist Theory8093 Words   |  33 Pagesclassrooms, as in his early uses of the Logo language to teach mathematics to children. Constructionist learning involves students drawing their own conclusions through creative experimentation and the making of social objects. The constructionist teacher takes on a mediational role rather than adopting an instructionist position. Teaching at students is replaced by assisting them to understand—and help one another to understand—problems in a hands-on way. While constructionism has, due to its impetus

Air France Free Essays

In an airline industry, companies had been suffered with low returns, bankruptcies and ever-fluctuating demand. Air France has been preventing the situation by developed strategies such as a progressive operating lease, short- or medium term lease of substantial part of fleets to reduce capacity and cost. Since 2006, the traffic of air travel has been growing rapidly, which created a competitive landscape in the airline industry and also the emergence of e-commerce as a direct to consumer sales. We will write a custom essay sample on Air France or any similar topic only for you Order Now Air France took those opportunities by providing online services on direct website, but after a while aggregators and metasearchers who offer beyond services appeared, which make the direct website had difficulty to compete. Media Contact, hired by Air France, has been developing strategy to optimize performance on Search Engine Marketing campaign to increase net revenue gained through online channel and return on investment spending, as well as efficiency of driving visitors to site and convert them to consumers through the conversion funnel at the minimum cost. The Media Contact uses sponsored search of six search engines, global- and US-based, and advertises on metasearchers and aggregators as well. As shown in the publisher performance table below, from exhibit 6, Google US earns highest impressions, mostly from branded keywords, and volume of bookings, also at highest cost but the conversion rate is relatively low. On the other hand, MSN has lowest investment but it turned out that MSN give the outstanding conversion rate than any others. Another publisher such as Yahoo US and Overture US has higher conversion rate than others that has more funding. T The bubble chart below illustrates the performance of each publisher, based on the complete data set, according to their average cost per click on Y-axis and probability of bookings on X-axis. The size of each bubble represents funding spent on each publisher. The first quadrant represents high cost-per-click, publishers, which are Google US and Google Global. These publishers has high impressions but the Click-Through-Rate is relatively low, The Media Contact should arrange strategy that can lower cost such as modifying bid strategy, keyword selection, and match type. The funding for these publishers should also be lowered. In the upper-left quadrant shows publishers who have lowest conversion rate at highest cost, no publisher is in this category and should not be. Overture Global and US are in the third quadrant that demonstrates publishers with low probability of booking. Publishers in this quadrant must be converted to the forth quadrant by considering keyword selection, ease of completing transaction, and complication of website and applications, for example. The highest probability of producing a booking come from the forth quadrant where Yahoo US, MSN Global, and MSN US rely on. This quadrant not only gives Air France high probability of bookings but also at the lowest cost. The Media Contact should focus on this quadrant by increasing funding for these three publishers from budget deducted from the first quadrant. In order to gain visitors from aggregators, Air France should consider about creating two- or three-in-one service by offering hotels, car rental or promotional packages. This strategy could increase sales occurred in direct website and reduce cost of advertising on aggregators website. Air France could also earn revenue from advertising of hotels and car rental services. By optimizing sponsored search and implementing strategies, Cost-Per-Click will be reduced and number of bookings will be higher. The Media Contact can deliver higher net revenue and Return on Investment to Air France. How to cite Air France, Essay examples

Report for Strategic Analysis of Zara in Singapore

Question: Discuss about the Report for Strategic Analysis of Zara in Singapore. Answer: Introduction Zara, a flagship brand of Inditex group, is an influential Spanish apparel retailer based in Arteico, Galicia, but with stores stretching across 94 countries, including Singapore (Inditex, 2013). It classifies itself as a fast fashion that quickly adopts high-fashion apparel to reach the consumers affordably. Zara employs a direct channel mode of supply and adequately invests in consumer knowledge. The company utilizes a team of creative of designers, sourcing specialists, and product development personnel in its three lines of products of Zara for Men, Women, and children (Inditex, 2013). In the 2015/2016 financial year (From February 1, 2015, to January 31, 2016), Zaras earnings before amortization, interest, tax, and depreciation rose by 15% to 4.7billion up from 4.1billion recorded in the previous year. Environmental Analysis A deep assessment of the environment will effectively aid Zara in the decision to expand Singapore retails from the current nine, and in setting its future goals. The section will analyze Zaras current choices including potential risks and opportunities in Singapore, and will specifically focus on PESTLE analysis. Political Factors Political considerations include the involvement of the government in the economy and legal aspects (Yksel, 2012). The government of the day takes notice of almost every business activity and may interfere with the private sector either directly through restriction of certain products, and indirectly through taxation. According to Political and Economic Risks Consultancy (PERC), Singapore has the lowest political risk of doing business in the continent. Zara can quickly expand its business in Singapore because of the existing peace and stability that translates to a safe working environment and improved business opportunities. Economic Factors Singapore has ASEANs highest per capita- income. The economy is developing at a fast pace. The motivated, well- educated workers, as well as financial and legal framework, assist in strengthening it (Reyes, 2014). Another factor that contributes to the success of businesses is the strategic location. Cheaper labor from the neighboring countries has added to saved costs. Some of the constraints to Zaras performance include rising labor costs, labor shortages, and declining productivity (Jackson Buchanan, 2013). Social Factors The factors are critical because variations in the social trends may affect the demand for Zara products as well as the willingness of people to work (Yksel, 2012). The younger generation in Singapore has the tendency to follow western values and culture. The residents are hard working and are continually seeking to satisfy their material desire. Their urge to do well has helped to increase the nations productivity and their purchasing power.The level of literacy is very high. Residents have a good command of English and Chinese languages. Technological Factors The internet is playing a central role in Singapores advancement. It has increased connectivity and eased communication. The time and cost of doing business have significantly reduced. Singapore has boosted social networking, enabling residents to connect to the rest of the world. The penetration rate for household broadband internet is well over 70 percent. More than 10 Mbps of broadband internet connection are available to the homes. Legal Factors The government holds the view that a favorable business climate depends on transparency and market favorable regulations and legislation. The country has introduced some e-commerce initiatives and cross-border policies, and laws. Some of them include Intellectual Property Rights, Content Regulation, Tax Issues, Electronic Transactions Act, and Export and Import Procedures. Environmental Factors The Ministry of the Environment is relentless on air quality and other environmental factors. Any organization violating environmental measures will face a tough time in Singapore market and may find itself banned from the country. Zara needs to consider whether its products are made from environmentally friendly materials and have strict policies regarding waste materials and the byproducts. Summary of PESTEL Factor Favoring factor Constraint Political - Democratic country - Lower risk of doing - business - Peace and stability - Corruption free - No bureaucracy Economic - High per capita income - High purchasing power - A growing economy - Cheaper labor from neighboring countries - Rising cost of labor - Labor shortages - Declining productivity Social - Hardworking residents - High literacy levels - Good command of Chinese and English languages - Language barrier (the company is Spanish based) Technological - High-speed internet connection - Good transport network Legal Environmental - Favorable legal framework - Intellectual property rights - Tax issues - Content regulation - Long import and export procedures - Strict environmental laws Conclusion It is evident that Singapore is an outstanding country. It houses a hardworking, talented and well-educated population. It has great business opportunities. The favorable government policies enhance domestic business. Its enterprise-friendly approach also helps to boost business. Internal Analysis The company continually trails users preferences and trends and places orders with internal and external suppliers to meet the demand on time. It takes approximately two weeks for Zara to design a product, make it to the market to meet users preferences, as opposed to competitors, who on average take 6-8 weeks. Because the fast fashion industry is dynamic and hard to predict, the retailer has the keys to success in its flexibility. While the product is classified into three lines, extensive distribution is avoided. Zara manufactures products based on high turnover, fast fashioning concept, that is, more than ten thousand products a year. The apparel is made according to the varying trends in the market. Zara products are affordable. It has mastered the art of cheap production, yet it has no cost management leadership. It has also succeeded in maintaining a low operating capital. More than 450 million items are produced each year. To do it, Zara controls its supply chain and manufacturing more than any other retailer. The company has its competitive advantage in its supply chain. It competes with only itself in the speed in the market, adapts designs, makes them, and distributes them within 14 days of the new design appearing on fashion shows (Tsai and Tombs, 2015). When a particular design suddenly becomes a rage, Zara responds quickly and delivers to the stores while the trend is still on the peak. Zara uses just in time process to produce trendy fashions to cater for different tastes. Production is significantly in-house, which helps with the flexibility in the frequency, variety, and amount of new products launched (Day et al., 2011). About 85 percent of their factories capacity is reserved for in-season adjustments. While the industry on average gets 60 to 70 percent of the full price on clothes, Zara gets 85 percent. The industrys average of unsold stock is 17-20 percent in comparison to Zaras 10 percent. Unlike its competitors, Zara believes that it does not need to discount as much. It capitalizes on the rhythm in the supply chain, and for this reason, it can afford shipping costs and extra labor required to meet the seasonal change in consumer demand (Mo, 2015). Zara avoids the piling of inventory in any part of the supply chain, be it the raw materials or the finished product. Inventory is well managed. Each store only receives the needed amount, and this helps to avoid unnecessary stock build-ups. SWOT Analysis Strengths - Seamless distribution strategy - Less inventory stocks - Centralized management - Fast changing collections - Strategic location - Strong research and development designers - Vertical supply chain - Strong branding (loyalty and awareness) - High financial performance - Just in time system Weaknesses - Limited stocks - Lack of proper marketing - Tagging by competitors - High costs of vertical integration - Lack of e-commerce sector - Risks associated with single distribution - Less variation in styles Opportunities - Increasing demand for high fashion - Growing market - Online markets offer a huge chance to grow and expand - They can enter into segments and areas they havent explored - Providing more customer oriented products Threats - Competition may saturate the market - Lawsuit risks as a result of environmental issues - Possible brand imitation - Exchange rate risks - Cost up in labor - Tax, and import-export related procedures - Change in customer demand Strategic Implication Zara is facing fierce competition in Singapore market from both the global and local brands such as HM, Top Shop, and Uniqlo. Competition is a major issue. Competitors have the potential to saturate the market with cheaper products and drive Zara out of businesses. Zara is positioning itself as a fast fashion, investing in knowing consumer needs, providing high-end products affordably and creating a strong brand to beat the competition. Strategic Options and Choices Zara has thrived in the concept of fast fashion. Managers in Singapore retails continually work to identify new trends, who then inform a team of designers in Spain, including more than 300 stylists (Kim and Lee, 2014). The developers take the information, analyze it, and propose new designs. Unlike competitors, Zara is moving parallel to the emerging market trends. The industry on average takes 6-8 weeks to respond to new trends as opposed to Zara, which takes two weeks. Since consumers are on the look for new trends, Zaras fast response gives it a significant competitive advantage. By the time other competitors are responding to emerging trends, consumers have already bought them from Zara, and another trend is already emerging. Other companies are moving towards a consistent and continuous communication with the market in the bid to keep contact with the customers- the primary target of the business- taking their feedback, and developing products to meet their demands. Zara has dominated the market as no other rival has succeeded in reaching a faster delivery of inventory in the store. In the bid to minimize the operating costs, Zara has focused on customers short- term needs. However, it would be better to introduce long-lasting styles in the market. There is still a domain of customers willing to try them, but Zara has not yet started to produce it (Lloyd Luk, 2012). The company should move into the market segment of clients needing stylish clothes over an extended period, while still concentrating on short term needs. To do it, Zara would need to advertise its products effectively through both print, television, and the internet. It is worth noting that Zara uses 0.3% of its sales revenue in advertising, in contrast to its competitors, who use 3-4% of their income. Zara currently utilizes the prime retail locations to advertise its products instead of the traditional media. It ensures that the displays and storefronts are kept fresh, attractive, and the items on display are regularly changed. To market effectively to the untapped segment of customers needing stylish clothes for a long time, Zara should consider increasing the advertising budget. There is the need to tap into new advertising channels. The internet is a better platform to market to the young generation looking for stylish and affordable clothing, and the older generation. Zara should regularly post on social media sites such as Twitter and Facebook. It should post at least twice a week. To create brand awareness, there is the need hold frequent photo sharing contests (Kang and Sung, 2010). The company should have an initiative where, by liking its page, one gets at least 10% discount on the next purchase. There is also the need to promote new arrivals using Twitter and excellent blogs, hoping for a return of favorites and retweets (Royo Vela Casamassima, 2011). Other platforms that Zara needs to capitalize on include Instagram, YouTube, Pinterest, and Wanelo. Zara has taken some serious steps to strengthen its brand and corporate identity in the market (Keller, 2012). Corporate identity refers the means by which an object or a product becomes known to the people and through which people can relate to, describe, and remember. The company has become synonymous with high-end fashion. Unlike its competitors, it has opened retail locations in areas where traffic is high. It is also making some efforts to have online stores to have customers make purchases on the go. Zara has a clean, bright, and spacious space on the rack for a comfortable shopping experience. A good brand image is one of Zaras most useful tools. A better image ensures survival and sustainability in the market. It is important to appreciate the fact that the present day customer is well aware of environmentally friendly products and belongs to organizations that take care of the environment. In the times when global warming has attained a wide attention, the benefits of going green cannot be underestimated (Tanwar, 2013). Issuing quarterly reports about their eco-friendly activities will go a long way in not only assuring the government of its commitment towards the environment but in giving it a competitive advantage. Zara should continue in its environmental protection agenda and seek to obtain eco-efficient and eco-friendly certificates and awards in Singapore. The most prestigious award is the Singapore Environment Achievements Award (SEAA), which was launched in 1997 to recognize organizations efforts towards environmental stewardship. The criteria used by SEAA focuses on the organizations leadership, environmental improvements achieved, and the ability of the organization to train staff, innovate, and establish procedures to make breakthroughs in the environmental protection. So far, more than 90 organizations have been awarded, but none of them is from the fashion industry. By achieving the award, Zara can market to the customers as the first fashion retailer to attain SEAA in Singapore, hence achieve the competitive advantage. Another way Zara can show its commitment to the environment is through the use of eco-friendly packaging. Many companies in Singapore offer customized eco-friendly packagings that are reusable, collapsible, and returnable so that the clients may reduce waste and save money. Zara should seek to source these products or make its eco-friendly packaging. Zara should encourage proactive approach towards environmental challenges. Water is increasingly becoming a scarce resource in Singapore. By advocating for water conservation on its websites and social media pages, Zara can significantly influence consumers perception of its products. The retailer will not only become synonymous with high-end fashion but also to minding the consumers welfare. The use of green technologies and appliances in its Singapore outlets and involving the staff in reforestation can significantly help. The retailer should mention its mission its commitment to environmental protection. Following this objective will give Zara a competitive edge. Some major competitors are in the process of getting this milestone and Zara Singapore should make new plans and market its commitment in its website and through social media and create more benchmarks in this eco-friendship race. Recommended Strategy Major manufacturing tasks such as assembly of components are done at a center in Spain, so as to benefit from economies of scale, cut the costs, and compete effectively. Through this, Zara has been able to stay ahead of completion and deliver products to consumers affordably. Corporate Social Responsibility is an untapped area, where Zara can use to fight emerging competition. The ministry of environment in Singapore is working tirelessly to protect the environment, promote air quality, and curb pollution. Water shortage is also a major issue in Singapore. About 30% of Singapore mangrove has been lost. As part of its corporate social responsibility, Zara should seek ways to address environmental concerns through engaging in reforestation and through other means. The importance of corporate social responsibility cannot be underestimated. It brings benefits such as costs savings, risk management, human resource management, and improved customer relationship (Peters, 2014). The time set aside to cater for the societys needs through reforestation not hamper work but will enhance personal learning, team interaction, and will promote team spirit. Engaging in environmental protection as part of corporate social responsibility can also help to change the perception of the business beyond profit driven, and create a new partnership with the media, social and interest groups, and policymakers. Environmental protection, being a felt need in Singapore market, is a good area to capitalize. Implementation Issues To achieve on the opportunities discussed above, Zara Singapore will need a team of personnel with strong management, leadership, and internet marketing skills. The current administration has already taken some positive steps, some of which have been implemented successfully. The time is ripe for Zara to expand Singapore retails from the current nine. A skilled HR team will also be required if Zara is to enter new market segments with lower products cost. To balance the brands image in the market, a consistent and continuous representation of companys outlook in the marketplace will also be necessary. Entering newer segments will cause supply issues since the company currently does not have numerous distribution centers. Conclusion After analyzing Zaras internal and external factors, we come to the conclusion that it is an active player in the industry and derives its major competitive advantage in the competitors lacking sufficient customer responsiveness. While Zara does not have many investments in the market, it relies on the most active aspect of the business- the clients. The retailer listens to its customers, obtains the feedback, and uses the information to evaluate its production, resulting to more consumer gratification. Zara uses complicated means of production and is at the forefront in producing the latest designs that the customer has requested in the least period. However, to compete effectively, the company needs to enter new segments, open multiple distribution channels, and use newer methods of advertising. References Day, J., Ward, L., Choi, S. and Zhao, C. (2011). Catching the long tail: competitive advantage through distribution strategy. Journal of Hospitality and Tourism Technology, 2(3), pp.204-215. Inditex. (2013). Our team. [online] Available at: https://www.inditex.com/en/who_we_are/our_team [Accessed 29 Aug. 2016]. Inditex. (2014).Timeline. [online] Available at: https://www.inditex.com/en/who_we_are/timeline [Accessed 29 Aug. 2016]. Jackson, J. and Buchanan, I. (2013). Singapore in Southeast Asia: An Economic and Political Appraisal. The Geographical Journal, 139(3), p.534. Kang, J. and Sung, Y. (2010). The Impact of Information Technology on the Process Innovation and Competitiveness in the Fashion Industry -Case Study of Fast Fashion: ZARA-. Journal of the Korean Society of Clothing and Textiles, 34(1), pp.1-13. Kim, G. and Lee, S. (2014). Business Strategy of Fast Fashion -A Case Study of Zara-. Journal of the Korean Society of Clothing and Textiles, 38(2), pp.175-190. Keller, A. A. (2012). Zara Strategic Marketing Plan. Retrieved August 29, 2016, from Oeconomicae: https://www.oeconomicae.com/documents/Author/Strategic%20Marketing%20Plan,%20Zara,%20Arteixo,%20Spain.pdf Lloyd, A. and Luk, S. (2012). The Devil Wears Prada or Zara: A Revelation into Customer Perceived Value of Luxury and Mass Fashion Brands*. Journal of Global Fashion Marketing, 1(3), pp.129-141. Mo, Z. (2015). Internationalization Process of Fast Fashion Retailers: Evidence of HM and Zara. IJBM, 10(3). Peters, J. (2014). Social Responsibility is Free Sustainable - Why Doing Good While Doing Business is Good Business. Nang Yan Business Journal, 2(1). Reyes, V. (2014). Issues of Citizenship, National Identity and Political Socialization in Singapore: Implications to the Singapore Education System. Studies of Changing Societies, 2013(1). Royo Vela, M. and Casamassima, P. (2011). The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word of mouth advertising. Online Information Review, 35(4), pp.517-542. Tanwar, R. (2013). Porters Generic Competitive Strategies. IOSR Journal of Business and Management, 15(1), pp.11-17. Tsai, Y. and Tombs, A. (2015). FASHION IS ME TOO STYLE IS ONLY ME: CONSUMER PREFERENCES TOWARDS FAST FASHION AND LUXURY FASHION. GFMC, 1(2), pp.45-46. Yksel, I. (2012). Developing a Multi-Criteria Decision Making Model for PESTEL Analysis. IJBM, 7(24).

Chernobyl Essay Example For Students

Chernobyl Essay Matthew WagnerMarch 2, 20012nd hourThe Nuclear Accident in ChernobylThe main door, almost blocked by overgrown bushes and weeds, rattles in the cold Ukrainian wind. The former day-care centers rooms are a mess of abandoned dolls, stuffed animals, tiny shoes, and broken glass. Water from melting snow on the roof drips through cracks in the concrete ceiling. Between rows of metal cribs, child-size gas masks peer up from the floor where they fell during the rushed evacuation, over a decade ago. Can you imagine going back to this horrible setting? Luckily, we didnt have to experience it in real life, but people like Maria Shobkuta, and Vasil Herashchenko did, and after the evacuation, they moved back. The day-care center was located just two miles away from Chernobyl, a nuclear power plant in Pripyat, Ukraine. Today there is an off-limits area of 38 miles in diameter, officially called the Zone of Alienation, surrounds the day-care center, and the rest of the town, which had a population of roughly 50,000. The nuclear accident was the worst civilian disaster in the history of nuclear energy-and as scary as it seems, it could be repeated. Two of Chernobyls four reactors remain in use, despite continuing safety problems. Severe cracks have been reported, yet thousands of people continue to live and work there. Get this, roughly five hundred of them have been moved back into their old homes inside the zone! Why, you ask? The Ukrainian government simply explains, it cant afford to close the plant and permanently seal the sarcophagus with out billions in Western aid. I personally think there must be ways around the financial part of it. If I was a leader of their country, there is no way I would even think of re-opening the plant. It is too hazardous and risky to the health of the Ukrainians. Doctors say the 1986 accidents caused thousands of deaths from the lingering effects of radiation exposure. But at a conference in Minsk in March of 1996, medical researchers were shocked at the results of a European health study. The study said that Chernobyls toll had been wildly exaggerated. Although 760 children in the radiated regions have developed thyroid cancer, the study stated only 3 died as a result. The study found no local increase in cases of leukemia, and one of the researchers dismissed as very implausible the notion the Chernobyls radiation has caused significant numbers of deaths from other diseases. Local scientists insist the deaths-and dangers are real. Yet in and around Chernobyl, people carry on a semblance of normal life. I say they are crazy. About 12,000 people work at jobs inside the zone. The nuclear complexs 5,000 employees commute daily from Slavutych, a town just outside the perimeter. I just dont understand how anyone would want themselves, or their families exposed to the radiation, but Nikolai Lebakh, the editor of the local paper says, You cant think too much about this danger or youll go crazy. I wonder if hes ever thought perhaps its the radiation making him crazy?Even though the population is now mostly elderly people, and workers at the plant, local doctors are more concerned about the kids. We are seeing a weakening of the immune system in children, says Dr. Oleksandr Urin, the director of Pediatric Hospital 14 in Kiev. At local hospitals, the rate of birth defects has more than doubled, which is very common with babies whose parent was exposed to radiation. Doctors have also seen a few small patients suffering from liver and rectal cancer, malignancies not common in the very young. These are isolated cases so far, but they are warning signals about what may follow, says Dr. Urin. The full magnitude of the problem could take another decade to emerge, he believes. .uc12cfc1d157750dbb0912e01d6c2b021 , .uc12cfc1d157750dbb0912e01d6c2b021 .postImageUrl , .uc12cfc1d157750dbb0912e01d6c2b021 .centered-text-area { min-height: 80px; position: relative; } .uc12cfc1d157750dbb0912e01d6c2b021 , .uc12cfc1d157750dbb0912e01d6c2b021:hover , .uc12cfc1d157750dbb0912e01d6c2b021:visited , .uc12cfc1d157750dbb0912e01d6c2b021:active { border:0!important; } .uc12cfc1d157750dbb0912e01d6c2b021 .clearfix:after { content: ""; display: table; clear: both; } .uc12cfc1d157750dbb0912e01d6c2b021 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc12cfc1d157750dbb0912e01d6c2b021:active , .uc12cfc1d157750dbb0912e01d6c2b021:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc12cfc1d157750dbb0912e01d6c2b021 .centered-text-area { width: 100%; position: relative ; } .uc12cfc1d157750dbb0912e01d6c2b021 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc12cfc1d157750dbb0912e01d6c2b021 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc12cfc1d157750dbb0912e01d6c2b021 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc12cfc1d157750dbb0912e01d6c2b021:hover .ctaButton { background-color: #34495E!important; } .uc12cfc1d157750dbb0912e01d6c2b021 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc12cfc1d157750dbb0912e01d6c2b021 .uc12cfc1d157750dbb0912e01d6c2b021-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc12cfc1d157750dbb0912e01d6c2b021:after { content: ""; display: block; clear: both; } READ: Family Health Essay